Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
Writing your own articles may be cheapest, but it might not be the fastest or easiest, depending on your writing skills. You can always outsource your articles to freelance writers on Freelancer.com or iWriter. You can even purchase private label rights (PLR) content, which has already been written and you simply reword to make it unique. Rewriting is important to your SEO because Google penalizes duplicate content.
Still not convinced? Image for a moment that you are the one consuming the content, not marketing it. Let’s say for instance you are about to launch your own business. You’re concerned about breaking even, making your mortgage payments and so on. A quick online search and hey presto, you find the definitive guide to starting a business, and, it helps you.
In order to be a data driven agency, we foster a culture of inspired marketing entrepreneurs that collaborate, innovate, and are constantly pushing the threshold of marketing intelligence. Our analytics team is well versed in mathematics, business analytics, multi-channel attribution modeling, creating custom analytics reporting dashboards, and performing detailed analysis and reporting for each client.
To cease opportunity, the firm should summarize their current customers' personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labour, time etc. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.
Our SEM team has been managing paid search since its inception and is driven solely by analytics and financial data. Our core focus is to expand our clients’ campaigns, drive quality traffic that will foster conversions and increase revenue, while decreasing the cost per acquisition. IMI’s PPC team members are recognized thought leaders, active bloggers and speakers and major tradeshows, and care deeply about each and every client. We manage our client’s budgets as if it was our own, tracking every dollar and optimizing towards very specific milestones and metrics.
MozBar – MozBar is a Google Chrome extension that lets you Google any keyword and see how competitive the search results are. The higher the DA (domain authority) and PA (page authority) the more competitive the keyword is. However you still want to click on the top results and browse the content to make sure you can creating an article/video that is better than whoever’s in the top results. That is really what “researching the competition” is all about.
Like I said, it’s pretty hard to promote a site. That’s why it’s important to create a step-by-step plan for traffic generation. One of the best sites I’ve found on this concept comes from the guys at Bring the Fresh. They have a unique traffic plan that involves targeting specific keywords in your niche that get a lot of traffic without a lot of competition. My brother tried this system on a landing page I created last month and we’re already near the #1 spot for a popular keyword. (Don’t worry I’ll discuss this in a case study later this week.)
Another form of online marketing is affiliate marketing. This involves the art of selling other peoples’ products or services or even information for that matter. Affiliate marketers come in all shapes and sizes and the reason why it’s so attractive to so many people is because you don’t need to setup many of the business systems or even have any employees to actually make money online in this fashion.
Writing blog posts is especially effective for providing different opportunities to land on page one of search engines -- for instance, maybe your eyeglass store’s website is on page three of Google for “eyeglasses,” but your “Best Sunglasses of 2018” blog post is on page one, pulling in an impressive amount of traffic (over time, that blog post could also boost your overall website to page one).
Go back to old posts and add links. What are your most popular posts? Are they appropriate for affiliate links? I can give you two examples of this. A fellow blogger who sat next to me ranks number 2 on Google for a well-known baby product. The post is old but she STILL gets comments on it, even from doctors! She’s going to add an affiliate link to that product on this post now. Smart, right?
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016). Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016). Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016). Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).
Secondly, you’ll also need to provide a way to get paid. Many affiliate programs pay via Paypal so it will be a necessity that you get a Paypal account. All you’ll need to share is your Paypal email address. Still, other programs will want to pay via direct deposit into a checking account. This is why it’s also a good idea to register for a free business checking account.
Great post – I’m a bit late in seeing this it seems!I have a question around how you assess the metrics and in turn success of these websites. It’s obvious where the money is coming in for most of them but Im wondering how you assess 50em.com? Its a great looking site but it has around 350-400 organic views a month and does not rank 1st, 2nd or 3rd for most keywords – not even its main target keyword -ontraport vs infusionsoft. Are you assuming its successful because of the high commission rates for these products and they might make 20 sales a month or is there other signs you see that indicate its a profitable site (or do you know the owner!)?
There are a couple of excellent WordPress review themes out there as well, so don’t hold back; feel free to go with a solution that works for you. We’ve shared some great examples up above, but there really are tons of others around the web. After installing your WordPress site, it’s time to start creating awesome content. But first, a few pointers.
Unless you’ve written a long-form guide or eBook substantially more than 4,000 words, you might not be familiar with the benefits and simply think it’s a ton of work. If you have, then no doubt you’ve decided whether this style of content is worth the effort. There are loads of reasons to write more. Ultimately, written longer copy will get you more of what you want: visibility (links and social shares) further proof of your industry expertise and more material for altruistic engagement and community building with your target audience.
The beauty of the single page “mini-site” is its simplicity. You’re not asking people to read pages of content. Instead you’re offering a free report which people get if they subscribe to your newsletter. Either they say yes to join your list or they say no and leave your site. This system works because you’re building a list of targeted prospects who will be interested in your affiliate offers.
Target 1-2 Keywords Per Article – until you can successfully rank for 1 keyword for an article, don’t try targeting 2. Once you get the hang of it and are ready to write an article around 2, choose a secondary keyword that is a synonym of your primary keyword. An example would be “Slow WordPress Site” and “Why Is WordPress Slow.” Then craft your article title/SEO title/meta description to mention individual words of each – while making them read nicely.
At IMI, we have the ability to incorporate Affiliate Marketing into any integrated digital marketing campaign in order to push product sales and drive revenue. We believe that this is just one piece of the digital puzzle however. Affiliate campaigns can incorporate many aspects of digital marketing including web design and development, display, paid search, conversion optimization, and SEO.
Off-page SEO refers to ways of improving your search engine rankings outside your own domain. Generally, off-page SEO refers to link building. Search engines tend to value off-page SEO factors greater than on-page ones because the links that point to your site are the biggest determinant of your Google PageRank. Generally, the more back-links pointing to your website, the better. However, sites with spam and sites where you pay to have your website linked do not fare well with the search engines.
SEO is an effective tool for improving the volume and quality of traffic to your website. Visitors are more likely to click on free organic listings than on paid listings. Our SEO strategies apply only the best and most current practices that focus on the use of great content development, content marketing, social media. All of these strategies combined result in the most effective use of best practices that drive long term ROI.
After reading all the benefits of affiliate marketing if you think you will be rich over night by selling affiliate products online then you are wrong. Affiliate marketing is definitely an excellent way to make money online but it’s highly competitive too. In order to be successful in Affiliate marketing you need to know the market needs, learn how to promote products, what works and what doesn’t. The following are a few tricks on becoming successful in affiliate marketing that I have learnt over time.
But, the way that it promotes a business is simple: it builds up the company reputation by increasing its ability to be found online. A large number of potential customers browse the internet, look for information or simply enjoy their favorite pastimes with an internet connection. By taking advantage of the online tools and resources, it is possible to get the company name out to the public and encourage potential customers to look further for information.
Social media marketers often say sponsored social messages (the ones you pay for) are more effective than many of the other marketing tactics. Paid social ads increase your reach and since social media platforms have a lot of information about their users demographics and behaviour, these can be leveraged to target your desired audience. If you want to put your money where your mouth is, your best bet is through the follow platforms.
Next, research content for your website. Browse forums in your niche, check Google and Yahoo for common search terms, and review sales copy for related products. Identify what problems in your niche need solving and what questions people are asking. Create a list of potential keywords for your website, and use keyword analysis resources, such as AffiloTools, to compare search volumes and competition toward identifying the most profitable keywords.
The key things you want to look for are ease-of-use (especially if you don’t know how to run a web server), good customer service (you’ll need it at some point), and simple WordPress installation. You should also consider price. When you set up your first affiliate marketing website, you don’t need some crazy hosting plan. You just need something basic and cheap until you start making some money, then you can upgrade if needed.
Aim for writing 20 700-word articles for your website. Be concise, don’t be repetitive and don’t go overboard with blatant promotion. Instead, include an exciting, informative title; write in short paragraphs; use bullet points whenever possible; and be strategic with your keyword use. Finally, check for proper spelling and grammar and pair your articles with photos and videos, which significantly increase read-rates.
Yes, it can seem confusing at first, but think about a regular business for a moment. If a business opens a store, then simply forgets to update things like its prices or product descriptions or anything else related to its core business, it wouldn’t be so reliable would it? If it changed its hours and forgot to tell customers, people arriving at specific times might get upset.
If you’re new to internet marketing and wish to get online as quickly and inexpensively as possible you can start with a social media platform like Facebook - you can create a business Facebook page in less than an hour. However, if you want more control over your online presence, a customized website is more appropriate. Ideally you should have both a website and a social media presence, with each linking to the other.
I really hope this tutorial on how to create an affiliate marketing website was helpful for you. No doubt, running a profitable affiliate marketing website takes more than just having a website. You really need to grow it and nurture it over an extended period of time. But for those that do, the affiliate marketing lifestyle is incredible. Enough waiting, just do it. It may seem overwhelming, but you’ll find all the tools and resources you need as you go along. Just start.
Hey Tom, thanks for this tutorial – it’s a good thing to get a tutorial like this from a trusted person like you and not from the thousands of (sometimes) confusing articles about passive income/affiliate marketing/clickfunnels and what not that I come across from time to time, I am making a living as a web designer and I have been thinking of pivoting from design and creative work to focus on passive income but didn’t know where to start. This is the perfect foundation article I have seen so far and I ‘d like to ask if you have any further reading/guides/videos on affiliate marketing that you’d recommend. I like to do my deep research before starting :) One more thing, there are some broken or missing images in this article, it could be my browser but check from your side too because there are quite a few images (e.g your Mercedes) that are missing. Thanks
I searched on Google to find a way to make money as an affiliate marketer. This website is well-constructed and you spoke very clearly. You laid the foundation down for most people to understand, if they have basic reading skills. I never knew how to create a landing page until I came on this site. A whole lot is what I’m learning from this website of yours. Great Job!
The mini-site concept is designed around building a list. How do you do this? The key is to offer a free report (or “lead magnet”) that generates interest from your web visitors. Basically you’re offering a valuable piece of content that people want. All they have to do to receive it is provide their name and email address. I consider this to be a fair trade because the subscriber is (hopefully) receiving great information and you’re getting somebody on your list who might be interested in an affiliate offer.
I couldn’t agree more on the advice on providing long-form content. In fact, most of modules we created are probably still longer than the ones found on AuthorityHackers, and 8000-words is considered normal. With the difference being that since they are technical in nature, they probably take 1.5 more times to create than a regular post written in English. :)
(Also, did you notice Michelle said you don’t even need to HAVE a blog to be a successful affiliate marketer?! I thought that part was pretty interesting. Meaning affiliate marketing would be a great side income option for anyone who was willing to learn to do it and put the effort into a social media account – like Facebook, Twitter or Instagram.)
Use Deep Links – these are pages on your affiliate’s website that AREN’T the homepage. For SiteGround’s hosting I link a lot to their speed technology page as an affiliate link. If you’re doing Amazon’s affiliate program you just want to gather a list of products you will be recommending to readers, create an affiliate link for each one, and import them to the plugin.
My favorite style in this is article marketing. You create anchor content on your website or blog, then you build authority-content links to that content, effectively driving up the visibility. I've used this single strategy to rank hundreds of keywords in the #1 spot on Google, and I would highly recommend that if you're going to learn any marketing strategy, that you get really good at this one.
Affiliate marketing is still one of the most reliable ways to earn a recurring passive income online. It takes more work to build a profitable website than it did a few years ago, but it still can be done. You’ll need to put in a lot of effort at the beginning, but afterward you should be able to outsource most of the work and focus on other projects.
The internet is full of business potential, but it is also rife with competition. In this situation, it becomes really tough to sell your products or services. Affiliate marketing can help you effectively promote your product on the web. By helping you reach out to a large potential customer base, affiliate programs help you to connect with millions of customers across the globe.