Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Sorry to hear you are having issues with the theme mentioned in the post! It appears that they offer support only via their own dedicated forum. Where you able to receive support there? You could always try requesting a refund for the product if it’s not working as expected here is a link for requesting a refund on themeforest. If you were able to locate a better theme for creating comparison sites, please let me know so I can take a look and update this post accordingly.
The Wirecutter is the best example of an affiliate site that I’ve ever seen. I wouldn’t even put it in the same category as what you’d think of as an affiliate site, aside from how they make their money. Brian Lam’s a great example of someone who sticks to a principle and then grinds it out to the nth degree. Can’t say how many times I’ve used that site (and TheSweethome) for product reviews.
Aim for quality over quantity. Having a vast network of affiliates will not necessarily help you earn more money. According to some experts, the key to successful affiliate marketing is to find the right affiliates that will drive the most results for your platform. Those affiliates may be big sites, small sites, or a combination of the two, but the most important thing is to build and maintain strong relationships with your chosen affiliates.
Quality content is more likely to get shared. By staying away from creating "thin" content and focusing more on content that cites sources, is lengthy and it reaches unique insights, you'll be able to gain Google's trust over time. Remember, this happens as a component of time. Google knows you can't just go out there and create massive amounts of content in a few days. If you try to spin content or duplicate it in any fashion, you'll suffer a Google penalty and your visibility will be stifled.
Affiliate marketers can use how-to guides offer simple and clear instructions showing readers how products work and how to perform specific tasks. These are often used by digital marketers because they provide clear value to their readers, and elevate you in their minds as an authority on your chosen niche. What’s more, these are often long form in nature - going into detail to cover complex topics can improve your pagerank in search engine results pages (SERPS).
However, if you are seasoned online marketer, and you've built a substantial following, then marketing as an affiliate might be the right fit. Jason Stone from Millionaire Mentor has built a seven-figure business with affiliate marketing, while David Sharpe from Legendary Marketer has built up an eight-figure business by creating an army of affiliates that market products in collaboration with his team.
Online marketing can also be crowded and competitive. Although the opportunities to provide goods and services in both local and far-reaching markets is empowering, the competition can be significant. Companies investing in online marketing may find visitors’ attention is difficult to capture due to the number of business also marketing their products and services online. Marketers must develop a balance of building a unique value proposition and brand voice as they test and build marketing campaigns on various channels.
You also need to cite your sources. If you find a study somewhere, be sure to link to it and give credit. Don’t simply mention a study without linking to it. People are keenly interested in this type of data so don’t hold back. In the following image by serpIQ, you’ll also notice that lengthier content ranks better and is far more likely to be in the top few results.
You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This chapter will teach you how to ignore the noise and focus on substantive, measurable results.
Comparison sites should write in a way that’s more educational than salesy. People would rather not feel persuaded which is why this writer has made it clear they are recommending the product. This information included will be valuable to anyone trying to decide between competing products and they won’t have to go elsewhere for any additional information. As such, this type of page builds trust in the quality and intent behind the content. Readers are more likely to click on links in these types of pages, and with a bit of luck, make a purchase, better still they may depend on this publisher for product comparisons in the future. For a more detailed guide to creating your own comparative site, check out FATbit technologies post about launching a successful comparison website.
Optional expenses include an auto-responder service for your email-marketing program, which costs about $20 per month. Second, quality content is the backbone of any affiliate marketing program, so if writing isn’t your forte, you may want to outsource your content to freelance writers. Third, search engine optimization (SEO) is a primary method for driving visitors to your website, and a key component of SEO is external links pointing back to your website. Therefore, paying for link-building services is another investment to consider.