Nick Schäferhoff is an entrepreneur, online marketer, and professional blogger from Germany. He found WordPress when he needed a website for his first business and instantly fell in love. When not building websites, creating content or helping his clients improve their online business, he can most often be found at the gym, the dojo or traveling the world with his wife. If you want to get in touch with him, you can do so via Twitter or through his website.
Your domain is the address for your website (e.g., www.affilorama.com) so this is the first thing you will need to do when setting up your site. Considering there are millions of websites on the internet, it's possible that the domain name you want may already be taken by someone else. So make sure you have several options in mind. Be sure to read our advice on how to choose a good domain name.
The key things you want to look for are ease-of-use (especially if you don’t know how to run a web server), good customer service (you’ll need it at some point), and simple WordPress installation. You should also consider price. When you set up your first affiliate marketing website, you don’t need some crazy hosting plan. You just need something basic and cheap until you start making some money, then you can upgrade if needed.
The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user. If you don't have enough content about a topic, you're not going to be taken very seriously as an authority on the topic and it's unlikely you can convince someone to make a purchase from you.
Writing your own articles may be cheapest, but it might not be the fastest or easiest, depending on your writing skills. You can always outsource your articles to freelance writers on Freelancer.com or iWriter. You can even purchase private label rights (PLR) content, which has already been written and you simply reword to make it unique. Rewriting is important to your SEO because Google penalizes duplicate content.
If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It's important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content.
People new to affiliate marketing often mistake PPC for just writing an advertisement with your target keywords thrown in and leaving it at that. Indeed that’s part of it, but that alone won’t get you many sales. To justify paying for PPC, you need to familiarise yourself with how AdWords and Analytics works. A big part of PPC is tracking everything to be sure of what keywords are generating conversions, thus worth bidding on, and which aren’t.
Like I said, it’s pretty hard to promote a site. That’s why it’s important to create a step-by-step plan for traffic generation. One of the best sites I’ve found on this concept comes from the guys at Bring the Fresh. They have a unique traffic plan that involves targeting specific keywords in your niche that get a lot of traffic without a lot of competition. My brother tried this system on a landing page I created last month and we’re already near the #1 spot for a popular keyword. (Don’t worry I’ll discuss this in a case study later this week.)
Put your favorite products front and center. The Points Guy has a “Top Cards” section in the main navigation menu that simply lists the top travel credit cards. It doesn’t bring in as much traffic as some of the other content, but it does okay. It’s an easy place for people to find the most important products for those interested in this sort of thing.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
We try our best to keep the information on BYP current, but things are always changing so it may be different now than when it was first published. Therefore, any references to prices, deals, products, and websites are subject to change without notice. Additionally, all the pages on BYP help us pay the bills by using affiliate relationships with Amazon, Google, eBay and others. Find out more here.
The quality and service of your website are as important as the advertiser’s website. If your visitors become unhappy and dissatisfied after purchasing the product you advice, they think nothing of taking your advice, again. I mean it hurts your credibility. So, focus on choosing the ones that offer good customer service while promoting the person or company.
You can easily manage your website without any coding experience by integrating a Web hosting platform, such as WordPress, into your HostGator or other service provider. A Web hosting platform provides a content management system (CMS) for arranging your Web pages and blog posts. Although you can code and manipulate the design if you choose, a CMS allows you to upload content easily and without and technical knowledge.
Selecting the right affiliate marketing programs for your blog and your audience is key. You don’t need a huge number of them, just the right ones for the problem that you’re solving for your reader. Understanding this and changing my strategy to support it means my affiliate posts perform effectively and on an ongoing basis. – Sarah from ASocialNomad
Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.
It doesn’t take much to create a lead magnet. All you have to do is write 5,000 to 10,000 words about a major problem people experience in your niche. My 41 Hot Internet Marketing Niches report is a good example because many new Internet Marketers don’t know how to find a profitable market. Or I could even take this post and turn it into a lead magnet because it solves the problem of “how do I make money with affiliate marketing?”
Once you’ve done all the heavy lifting of niche selection, keyword research, and competition analysis, then you can finally start building your site. It’s important not to skip all the steps above. You’d hate to spend months on a site, only to learn that it won’t be profitable at all. All that hard work for nothing. You can read more about why I use WordPress for my Amazon sites.
If you’re in the WordPress industry like I am (whether it be design, development, or SEO) I have accumulated quite the list of WordPress affiliate programs. I excluded those I found unsuccessful or pay too little to make a profit from, specifically ThemeForest, Creative Market, and low quality theme stores like Template Monster. Hosting pays well and I wrote a tutorial for SiteGround’s affiliate program and StudioPress themes which are my 2 highest paying affiliates. Those tutorials have tons of screenshots/social proof especially for SiteGround.
MozBar – MozBar is a Google Chrome extension that lets you Google any keyword and see how competitive the search results are. The higher the DA (domain authority) and PA (page authority) the more competitive the keyword is. However you still want to click on the top results and browse the content to make sure you can creating an article/video that is better than whoever’s in the top results. That is really what “researching the competition” is all about.
It was for $1.49. I had to pay a few people to help me out. So I’m actually still in the negative but I’m hoping consistency is going to pay off. I focused mostly on social media because I knew my site wasn’t going to be ranked very high more then likely for awhile. It’s been fun overall. I try to stay active researching and adding posts at least a few times a week.
The perfect landing page is an art. You have to do a lot of tweaking before you’ll come across a design that gets a great response. The important thing is pay attention to your opt-rates. If less than 25% of your web visitors are subscribing then you need to make some serious changes! Perhaps your offer isn’t good enough or maybe the design isn’t maximizing conversions. No matter what, keep working on your landing page till you get a quality opt-in rate.