Paid advertising — this method requires an effective combination of ad copy, graphics, and a highly-clickable link. Unlike more traditional affiliate marketing strategies, paid advertising (through pay-per-click ads) earn you money regardless of whether a reader buys the product or not. Services like Google's AdSense make this quick and easy for you, and can even supply you with an advertising code.
The internet is full of business potential, but it is also rife with competition. In this situation, it becomes really tough to sell your products or services. Affiliate marketing can help you effectively promote your product on the web. By helping you reach out to a large potential customer base, affiliate programs help you to connect with millions of customers across the globe.
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
MozBar – MozBar is a Google Chrome extension that lets you Google any keyword and see how competitive the search results are. The higher the DA (domain authority) and PA (page authority) the more competitive the keyword is. However you still want to click on the top results and browse the content to make sure you can creating an article/video that is better than whoever’s in the top results. That is really what “researching the competition” is all about.
Gated content is where people have to hand over some information such as their email address to view your content. Ungated content is available for anyone to access freely. The choice is up to you which one fits your goals. Some affiliates depend on gated resources for lead generation so this can be a useful tool in your arsenal. Most content marketers agree that ungated content works out best in the long. Having something that’s open and shareable and building up a readership might be more gratuitous than getting a few email addresses for example.
Browsing between products, you’ll notice a steep difference in the amount of commission offered from one to the next. Often, you’ll find there is a trade-off between the quality of a product and the commission paid. Naturally, it’s tempting to gravitate toward the products that pay the most per sales (conversion). But, realistically, if those products are unlikely to convert, they might not be the best fit.
It doesn’t take much to create a lead magnet. All you have to do is write 5,000 to 10,000 words about a major problem people experience in your niche. My 41 Hot Internet Marketing Niches report is a good example because many new Internet Marketers don’t know how to find a profitable market. Or I could even take this post and turn it into a lead magnet because it solves the problem of “how do I make money with affiliate marketing?”
Unless you’re a Web developer, browse WordPress’ different design “themes,” which cost anywhere from nothing to $125. Even after selecting a theme, you can choose plugins for additional customization. Plugins are pieces of code that add to your website’s features. Examples include adding sitemaps, contact pages and SEO optimization, which I highly recommend.
I would say to affiliate marketers like those who have posted here, just make sure merchants who you are already signed up with will actually pay you if you promote their products. And for those of you not in the states listed above, pay attention to what’s going on in your state with regard to this law so you are prepared with a backup plan. It’s a ton of work to take down affiliate links when the law passes.
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016). Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016). Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016). Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).
Last week, I found out that all of my BuyCostumes.com links were dead (they are through CJ). When I contacted the affiliate mgr to ask why, her first response was this, “Hi Sandee, are you aware of tax nexus laws that have been passed in IL, CT, RI, NC and AR? Do you reside in any of these states?” I replied back that I live in IL and her second response was this, ” I’m so sorry. I had to terminate partnerships with IL affiliates as of June, 2011.” Then I emailed CJ to find out how I can tell which merchants within the network are still doing business in IL. Here’s the response I got, “If the advertiser accepted you, then that would generally mean that the advertiser has no problems with your state. You may always follow up with the advertisers directly, but them accepting you should generally be a good sign.”